Reference Project. Real situation, anonymized as necessary.
Starting Point
An independent consultant has a website showcasing her activity, but the offering remains hard to understand and initiating contact doesn’t feel natural. Updating the site itself has become a burden.
The Challenge
Clarify the positioning, simplify the pages, and design a user journey that guides visitors toward an initial conversation. The backend is designed so content can evolve independently without external help.
Target Outcome
- A value proposition understandable within seconds
- A website that makes contacting easy
- Content that is simple to maintain